Campbell Boulanger
Creative and Brand Manager @Meineke Car Care Centers, Inc.
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WORK HISTORY
Creative and Brand Manager @Meineke Car Care Centers, Inc.
Charlotte, NC, US
Lead brand strategy and creative direction for Meineke\'s national marketing program, serving a 700+ location franchise network. Develop integrated campaigns across digital, CRM, and in-store channels to support franchise growth, customer acquisition, and retention. Partner with internal stakeholders and external agencies to ensure consistent brand execution, while grounding creative decisions in data and measurable outcomes.
EDUCATION
Oklahoma State University
Bachelor of Science in Business Administration (B.S.B.A), General Business & Marketing
ABOUT CAMPBELL BOULANGER
I build brand and creative programs for Meineke Car Care Centers, a 700+ location franchise network, spanning integrated campaigns, CRM, content strategy, and creative direction.Over four years at Meineke, I\'ve grown from coordinating social and CRM to leading brand identity and national marketing initiatives across digital, in-store, and franchise channels. I work closely with internal teams and external agencies to keep creative execution consistent, on-brand, and tied to measurable business outcomes.Outside of traditional marketing, I\'ve built a working knowledge of data analytics and generative AI, tools I use to inform strategy, accelerate creative production ethically, and stay ahead of how the discipline is evolving.Based in Charlotte. Always happy to connect with people doing interesting work in brand, marketing, or automotive.
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