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Kaileigh Sansom Campbell
Senior Manager of Product Management @Lane Bryant
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WORK HISTORY
Senior Manager of Product Management @Lane Bryant
Own and implement the eCommerce roadmap, driving key initiatives from concept to launch• Define product strategy and success metrics at annual and quarterly levels• Lead cross-functional planning, requirement gathering, and project execution across digital touchpoints• Optimize product flow, prioritization, and workload management across business and tech teams• Use analytics and customer insights to guide product development and prioritize investments• Advocate for the customer across the organization, translating business needs into technical requirements• Present product performance and future opportunities to senior leadership to support data-driven decisions• Manage external vendors: set success metrics, conduct performance reviews, and evaluate ROI• Assess build vs. buy decisions for both current solutions and future investments• Lead and mentor a team of Product Managers, creating scalable processes and fostering growth• Build a high-performing team focused on efficiency, innovation, and results
EDUCATION
University of Dayton
Bachelor of Arts, Public Relations
Franklin University
Master of Business Administration - MBA, Marketing & Communications
ABOUT KAILEIGH SANSOM CAMPBELL
Experienced Digital Retail Manager with a demonstrated history of working in the consumer goods, spirits, and retail industries. Strong media and communication professional skilled in Management, Written Communication, Social Media, and Training.
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