Justin de Rosa

Director of Consumer Products @New Mexico United

Albuquerque, NM, US

Directing all merchandise operations including inventorymanagement, product development, digital marketing initiatives, and e-commerce optimization.Restructuring inventory management to support revenue generating through all sales channels. Strategizing e-commerce operations to increase revenue with a focus on fan retention. Working directly with Director of Soccer Operations to fulfill needsfor First Team and coaching staff for training, travel, and matches. Developing merchandise strategies that engage fans and strengthen brand perception and identity. Introducing product lines that promote New Mexico United’s values through collaborative efforts with local artists and vendors. Strategizing stadium sales for match days depending on season,themes, and product release timelines. Providing hands-on support at all merchandise locations in stadiumduring match days. Working with all departments to support ticketing, corporate partnerships, and nonprofit initiative

The University of New Mexico

BS of Arts & Sciences, Multimedia Journalism

Central New Mexico Community College

Certificate Program, Marketing/Marketing Management, General

The University of New Mexico

Bachelor of Arts - BA, Communication and Media Studies