Justin de Rosa

Director of Consumer Products | Leading Award-Winning Merchandise for New Mexico United (a USL Championship team)

Role
Director of Consumer Products at New Mexico United
Location
Albuquerque, NM, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

Experience

  1. Director of Consumer Products

    New Mexico United

    Feb 2025 — Present · Albuquerque, NM, US

    Directing all merchandise operations including inventorymanagement, product development, digital marketing initiatives, and e-commerce optimization.Restructuring inventory management to support revenue generating through all sales channels. Strategizing e-commerce operations to increase revenue with a focus on fan retention. Working directly with Director of Soccer Operations to fulfill needsfor First Team and coaching staff for training, travel, and matches. Developing merchandise strategies that engage fans and strengthen brand perception and identity. Introducing product lines that promote New Mexico United’s values through collaborative efforts with local artists and vendors. Strategizing stadium sales for match days depending on season,themes, and product release timelines. Providing hands-on support at all merchandise locations in stadiumduring match days. Working with all departments to support ticketing, corporate partnerships, and nonprofit initiative

Education

  • The University of New Mexico

    BS of Arts & Sciences, Multimedia Journalism

    2009 — 2012

  • Central New Mexico Community College

    Certificate Program, Marketing/Marketing Management, General

  • The University of New Mexico

    Bachelor of Arts - BA, Communication and Media Studies

Skills

  • Event Planning
  • Newspapers
  • Ap Style
  • Music Journalism
  • Advertising Sales
  • Magazine Articles
  • Public Speaking
  • Public Relations
  • Sales
  • Video Editing
  • Journalism
  • Copy Editing
  • Video
  • Blogging
  • Research
  • Final Cut Pro
  • Advertising
  • Editing
  • Creative Writing
  • Press Releases
  • Social Media

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Justin de Rosa — Director of Consumer Products at New Mexico United in Albuquerque, NM, US | Unifers