Justin Collins
Marketing Director, Omni-channel Marketing - Email, Websites and Social @Cox Automotive Inc.
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WORK HISTORY
Marketing Director, Omni-channel Marketing - Email, Websites and Social @Cox Automotive Inc.
Irvine, CA, US
Sets the vision for Omni-channel client marketing for B2B email, CRM websites/platforms and B2B social, spanning a portfolio of 3 companies• Develops B2B online, email and social engagement strategies and content targeted to dealers, OEMs, ad agencies and data syndication partners• Collaborates with brand and product managers to execute the overall value proposition guidance and build client-focused digital and online journeys and brand experiences• Business owner for interpreting marketing and company needs into development requirements for web development team and web design agency• Monitor and improve Omni-channel performance and client engagement. Includes using digital performance monitoring tool such as Google Analytics, Webmaster tools. SEO optimization tools (Yoast), and heatmapping software and UI/UX assessments and tools • Manages relationships with external web agencies and internal Creative Studios teams
EDUCATION
University of California, Irvine - The Paul Merage School of Business
MBA, Marketing
UC San Diego
BA, History
SKILLS
ABOUT JUSTIN COLLINS
15+ years of experience building value, utilizing all facets of marketing. MBA with extensive experience in both digital and traditional media, covering both B2C and B2B arenas. My passion is leveraging data and strategic thinking to drive success. Specialties: Digital Marketing,Direct Marketing,Brand Marketing,CRM,Direct Response,Strategy,Website Marketing,eMarketing,Social MediaSearch MarketingStill prefers to drive a manual rather than an automatic, even in Southern California traffic.
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