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Senior Growth Consultant @American Equity
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WORK HISTORY
Senior Growth Consultant @American Equity
New York, NY, US
Architected and implemented end-to-end tagging architecture for full web applications and DTC annuity flows in Google Tag Manager, enabling precise attribution across all digital touchpoints.Designed a unified multi-touch attribution framework connecting Meta, programmatic, search, and GA4 through a proprietary cross-channel naming convention taxonomy.Led the enterprise-level activation of Google Marketing Platform (GMP), establishing the infrastructure for global campaign management and measurement.Assumed full ownership of paid media operations previously managed by an external agency, single-handedly outperforming a fully staffed agency team across all performance benchmarks.Reduced cost per lead (CPL) by 30% through ongoing CRO and CPA optimizations and funnel streamlining.Managed the full digital media stack including trafficking, reporting, and partner relations while designing creative assets that outperformed agency-produced work.
EDUCATION
Queens College
BBA, Finance
Queens College
Bachelors, Economics
ABOUT JUSTIN HAN
I’m a growth and brand marketing leader with 15+ years driving performance and strategy across DTC, SaaS, and enterprise. I build high-functioning marketing engines, align them to business outcomes, and scale teams that move fast and ship smarter.I specialize in full-funnel strategy—paid media, SEO, CRO, analytics, and brand—and bring technical fluency in AI platforms (GPT, LangChain), JavaScript frameworks, and cloud infrastructure. I’ve led global rebrands, launched GTM systems across APAC/EMEA/NA, and rebuilt fragmented media ops into scalable, performance-first ecosystems.
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