Julie Currid

SVP Global Corporate Marketing @EcoOnline

County Dublin, IE

I began my exciting journey in EcoOnline by leading the demand generation team across the UK, Ireland, and North American markets, driving omnichannel campaigns focused on our ideal customer profiles and collaborating closely with business development and sales leaders to fuel pipeline growth. As the company evolved through strategic acquisitions, I expanded my role to oversee a global corporate marketing function—including brand, web, content, and digital marketing. In 2024, we executed an innovative rebrand to elevate our iconic \"bird\" identity, launching dynamic initiatives across events, video, digital, and strategic partnerships. Soon afterwards we completed a rebuild of our core website for enhanced agility and scalability, while also spearheading the migration of multiple acquired websites, transitioning traffic and brand equity to a centralized platform. Our multifaceted content strategy has powered organic growth, supported demand generation and sales enablement, and built trust-based customer relationships, while our Digital Marketing team advances paid search, paid social, and marketing automation initiatives, including pioneering AI tools for ABM targeting and pipeline optimization. In this role, I connect and align diverse teams and stakeholders with transparency, open communication, and an enduring passion for innovation—celebrating our wins and learning every day.

Technological University Dublin

BSc, Management & Marketing