Juliane L. H. Boetel
Head of Global Brand Marketing & Head of Global Pr Sports @Accell Group
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WORK HISTORY
Head of Global Brand Marketing & Head of Global Pr Sports @Accell Group
All brands, such as Lapierre, Ghost, Haibike, Raleigh, Winora, etc.
EDUCATION
Leipzig University
Magistra Artium, Communication Management / Public Relations and Social Science
SKILLS
ABOUT JULIANE L. H. BOETEL
Global communications and brand leader with over 10 years of experience across cycling, outdoor and mobility industries. Started a career in corporate communications at Volkswagen Group China, building a solid foundation in strategic and international PR before moving into the sports and outdoor world to merge corporate communications and personal passion. Proven track record in leading global brand comms and marketing, crisis management and integrated storytelling across PR, content, campaign management and social media for brands like Specialized, Lapierre, Ghost & Haibike. Based in the Bavarian Alps - an ultra-endurance athlete who brings the same focus, resilience, drive and authenticity from ultra sports into leadership and brand say my cakes are great.Partners: Pas Normal Studios, Garmin, Mammut, Silva, Primus.
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