Find Unlimited Emails.For Free.
Discover prospects, find their business emails, and build your pipeline with Unifers.
Start for FreeJulia Oconnor
Brand Marketing Manager - Q-tips @Elida Beauty
Signup · Get unlimited contacts
WORK HISTORY
Brand Marketing Manager - Q-tips @Elida Beauty
Oversee strategic initiatives for a $200M+, 100-year-old brand that holds the #1 position in its category with 99% household awareness, guiding its transition from Unilever to Private Equity ownership• Drive PR strategy with a passion for beauty that boosts brand engagement and relevance through activations, influencer, partnerships and social content; resulting in a beauty program with 12M+ organic impressions and 200% over key campaign KPI• Lead social media strategy and redefine brand tone of voice, crafting mainly beauty-focused narratives that resonate deeply with the community; more than doubling social platform followers and amplifying brand affinity• Spearhead comprehensive campaign management, achieving 500k impressions and $2.3M revenue through strategic planning and performance analysis on first campaign launch• Manage and optimize $10M+ annual budget for brand marketing activities, ensuring allocation of resources align with brand strategy while maximizing ROI and brand growth• Oversee digital media and shopper marketing planning, execution, and optimization across digital, national, and key retail channels, driving topline revenue growth and improved ROI through data-driven performance marketing strategies• Optimize partnerships with external agencies, ensuring timely delivery, creative alignment, and budget compliance while optimizing performance against KPIs• Develop and execute innovation pipeline and strategies to drive market differentiation, customer engagement, and long-term growth, aligning initiatives with evolving consumer insights and trends• Support end-to-end P&L, delivering margin expansion and top-line growth through strategic planning, forecasting, and cross-functional collaboration• Orchestrate process enhancements during separation from Unilever, redesigning budgeting and improving cross-functional performance meetings to boost accountability and efficiency in a shifting environment
EDUCATION
University of Florida
Bachelor's degree
ABOUT JULIA OCONNOR
Brand Marketing Manager | Beauty and Personal Care | Brand Strategy, Equity and Innovation
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.