Juan Solana
Senior Director, Marketing Science @Omnicom Media
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WORK HISTORY
Senior Director, Marketing Science @Omnicom Media
Chicago, IL, US
Orchestrating the Marketing Measurement Team to deliver comprehensive Marketing Mix Models analytics. • Building and consulting clients on the strategic implications of Marketing Mix Models and advanced analytics tools. • Developed a new product-based Marketing Mix Model to optimize marketing investment by product line. • Focused on optimizing Customer Acquisition Cost (CAC) and Customer Long Term Value (CLTV).
EDUCATION
Universidad Complutense de Madrid
B.S, Economics and Business
Purdue University
M.Sc, International Economics
Purdue University
Ph.D, AEconomics
SKILLS
ABOUT JUAN SOLANA
Leading a team responsible for Measurement Science and Advanced Analytics to ensure optimal marketing efficiency and investments. With expertise in Marketing Mix and Attribution Models and Customer Acquisition Cost (CAC) and Customer Long Term Value (CLTV) optimization, I focus on consulting clients and developing advanced analytics tools that enhance marketing investment strategies. My work has consistently centered on enabling organizations to improve marketing effectiveness and efficiency through advanced analytical methods.
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