Juan Solana

Senior Director, Marketing Science | Advanced Marketing Analytics | Performance Driven Marketing at OMNICOM MEDIA GROUP INC.,

Role: Senior Director, Marketing Science at Omnicom Media
Location: Chicago, IL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Juan Solana

Leading a team responsible for Measurement Science and Advanced Analytics to ensure optimal marketing efficiency and investments. With expertise in Marketing Mix and Attribution Models and Customer Acquisition Cost (CAC) and Customer Long Term Value (CLTV) optimization, I focus on consulting clients and developing advanced analytics tools that enhance marketing investment strategies. My work has consistently centered on enabling organizations to improve marketing effectiveness and efficiency through advanced analytical methods.

Experience

Senior Director, Marketing Science
Omnicom Media
Oct 2024 — Present · Chicago, IL, US
Orchestrating the Marketing Measurement Team to deliver comprehensive Marketing Mix Models analytics. • Building and consulting clients on the strategic implications of Marketing Mix Models and advanced analytics tools. • Developed a new product-based Marketing Mix Model to optimize marketing investment by product line. • Focused on optimizing Customer Acquisition Cost (CAC) and Customer Long Term Value (CLTV).

Education

Universidad Complutense de Madrid
B.S, Economics and Business
1982 — 1988
Purdue University
M.Sc, International Economics
1991 — 1993
Purdue University
Ph.D, AEconomics
1994 — 1997

Skills

Digital Marketing
Market Research
Web Analytics
Business Strategy
SEO
Digital Strategy
Strategy
New Media
Economics
Competitive Analysis
Multicultural
Digital Media
International Business
Mobile Marketing
Mobile Strategy
International Business Strategy
Sas
Marketing Mix Modeling
Marketing Analytics
Attribution Modeling
Sas Programming
Unix
Econometrics
Data Analytics
Marketing
Analytics
Management
Advertising
Analysis
Business Development
Integrated Marketing
Strategic Planning

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