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Juan Figueirido
Marketing Data Analyst Performance Lead -- North America Region @A.P. Moller - Maersk
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WORK HISTORY
Marketing Data Analyst Performance Lead -- North America Region @A.P. Moller - Maersk
Portland, OR, US
Working closely with the Marketing Managers to create insights that shape the campaign strategy of our product and solutions, optimize content, and assess the impact of various initiatives.• Responsible for surfacing key business insights and recommendations in campaign planning and reviews.• Part of a group setting the direction for our regional marketing team and collaborating across the organization to measure impact performance on all marketing activations.Technology used: Power BI, Salesforce, Google Analytics
EDUCATION
University of Phoenix
BS, Bachelor of Science in Business/Management (BS/BM)
Western Governors University
Master of Science - MS, Data Analytics Decision Process Engineering
SKILLS
ABOUT JUAN FIGUEIRIDO
As a meticulous and results-driven Marketing Data Analyst, I possess a strong ability to effectively communicate and collaborate with both internal and external clients. With expertise in data analysis and a deep understanding of marketing strategies, I uncover valuable insights from complex marketing data, driving revenue growth. My proficiency as a Database Marketing Analyst enables me to translate business requirements into precise technology specifications, optimizing customer engagement and retention. As a Web Marketing Analyst, I harness my analytical skills to drive online success, leveraging digital channels to maximize campaign effectiveness.As a resourceful Marketing Analyst, I have successfully served diverse industries such as automotive, health insurance, advertising, government, and e-commerce. With a focus on data research and analysis, I uncover key market trends and deliver actionable recommendations. I excel in translating highly technical concepts into accessible language for non-technical stakeholders, ensuring clear communication and effective decision-making.With expertise in marketing data analytics, databases, e-commerce, and email marketing, I excel in devising innovative solutions to business problems. I leverage advanced visualization techniques to present insights in an engaging and impactful way, enabling stakeholders to make informed decisions and drive business growth.
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