Joshua Canfield

WORK HISTORY

EDUCATION

ABOUT JOSHUA CANFIELD

I help brands identify improvements in marketing, paid media, and brand strategy across Facebook, Instagram, TikTok, Google, and other platforms. With 4+ years in marketing, I can also drive creative strategy to support your brand. As a Paid Media Manager at The Infinite Agency, I help manage paid media campaigns in both traditional and digital media. Including META, Google, TikTok, CTV, OOH, and more, for prominent clients such as Smoothie King, Pollo Tropical, On The Border, Benihana, RA Sushi, Dallas Symphony Orchestra, and others. I produced comprehensive reports, analyzing period-over-period metrics and campaign growth, and created visually captivating performance decks. I fostered innovative strategies, delivering insights and enhancing ROAS while collaborating closely with the Media Director and Director of Digital Strategy, playing a pivotal role in diverse research, monitoring, implementation, and strategy tasks for agency projects.I love applying my Digital Marketing and Advertising experience in the B2B & B2C with media vehicles to help companies further scale their businesses. I am a graduate of Texas Tech University - College of Media & Communication, I received a B.A. in Advertising & Media Strategies with a minor in Public Relations. I was the Treasurer of the Tech Advertising Federation a chapter of, the American Advertising Federation (AAF).I am very interested in the digital world and its vast and changing environment.