Josh Latterell

About Josh Latterell

Business owners wear a lot of hats, and marketing is often one of them. Companies need a Chief Marketing Officer to reach the next level of growth and profitability, but hiring a full-time CMO is a huge commitment. As a fractional CMO, I help founders take their business to the next level with affordable 90-day growth programs, strategy, and marketing services. Let\'s chat!20+ year practitioner of human-centered UX Design and Strategy. Fighting against Exploitive User Design, the dark patterns and malicious design techniques often used by big tech to extract maximum value from users at the cost of their health and happiness.Founder and Chief Relationship Officer of Elm Digital Marketing, meeting the unique needs of rural entrepreneurs since 2014. With over 20 years of experience in web, marketing, copywriting, and digital strategy, I lead a team of specialists that help growth-ready rural businesses and communities reach more people, build relationships, and get better results for their marketing dollars. I have a passion for building new brands from the ground up, creating systems and processes to run a nimble, digital-first agency, and collaborating with freelancers and other agencies to meet the needs of our clients.Former director of Northern Innovation and Startup Center at Northern State University, cultivating a vibrant and inclusive rural tech ecosystem that supports innovation, entrepreneurship, and economic development. I was responsible for creating a strong public-facing brand, generating media buzz, and developing productive partnerships with academic departments, programs, faculty, staff, and students. I also offered exciting new engagement and growth opportunities for students and built a network of tech startup champions from around the region.

Experience

1. Founder and CEO

   Elm Digital Marketing

   Jul 2014 — Present · Aberdeen, SD, US

   Growing a agency designed to meet the unique needs of rural entrepreneurs, and support the entrepreneurial ecosystem in the rural Midwest. Providing brand development, digital strategy, and implementation and management services to help rural entrepreneurs launch or scale their business. Roles and Responsibilities Include:Business Development – Creating systems and processes to run a nimble, digital first agency, able to survive and thrive in a fast-changing economy.Strategic Partnerships – Collaborating with freelancers and other agencies to meet the needs of our clients.Brand Development – Building new brands from the ground up, including name, domain, tagline, logo, brand guide, website, video, and more.Digital Strategy – Using our in-house framework to define audiences, map out customer journeys, build sales funnels, & connect with measurable ROI.Advocacy – Writing, speaking, and educating to ensure rural entrepreneurs and communities are not left behind in the new digital economy.

Education

• Northern State University

  Continuing Education, Language and Communication

• Minnesota State Community and Technical College

  Commercial Art, Graphic Design

  1996 — 1998

Skills

• Management
• Customer Experience Consulting
• Adobe Creative Suite
• Web Design
• Customer Service
• Wordpress
• Illustration
• Web Development
• SEO
• Layout
• Content Marketing
• Social Media Marketing
• Indesign
• Graphic Design
• Branding & Identity
• Adobe Fireworks
• Marketing
• Creative Writing
• Flash
• Dreamweaver
• Illustrator
• Customer Experience Design
• Acting
• Proposal Writing
• Logo Design
• Adobe Illustrator
• Photoshop
• Photography
• User Experience Design
• Content Development
• User Experience
• Voiceovers
• Social Media
• User Interface Design