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Start for FreeJosé Renato Moreno
Gerente Executivo De Inteligência De Mercado B2b @Fast Shop S/A
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WORK HISTORY
Gerente Executivo De Inteligência De Mercado B2b @Fast Shop S/A
Sao Paulo, BR
Responsável pela estratégia de Inteligência de Mercado e Marketing para a operação B2B. Estruturação dos OKRs e KPIs executivos, incluindo: conversão, LTV, CAC, margem, ciclo de vendas, além de indicadores de tempo de reação a desvios, frequência de metas atingidas e eficácia de planos de ação. Centralização e governança dos dados, gerando insights estratégicos. Definição de estratégia GTM, priorização de contas e carteira com base em análise de dados. Construção de parcerias e programas conjuntos com fabricantes, alinhando metas e diretrizescompartilhadas. IA/GenAI: Chatbot de Intermediação, Qualificação de Leads, Geração de Leads, Agentes de Automação. Foco na experiência do cliente B2B, sustentabilidade do negócio e crescimento rentável da unidade. Aplicação de ciclos PDCA e SDCA para garantir melhoria contínua e sustentação de processos Responsible for the Market Intelligence and Marketing strategy for the B2B operation.• Structured executive OKRs and KPIs, including conversion, LTV, CAC, margin, and sales cycle. Also tracked metrics such as reaction time to deviations, frequency of met goals, and the effectiveness of action plans.• Centralized data governance, generating strategic insights.• Defined the Go-to-Market (GTM) strategy, account prioritization, and portfolio based on data analysis.• Built strategic partnerships and joint programs with manufacturers, aligning shared goals and guidelines.• Leveraged AI/GenAI for an Intermediation Chatbot, Lead Qualification, Lead Generation, and Automation Agents.• Focused on the B2B customer experience, business sustainability, and the profitable growth of the business unit.• Applied PDCA (Plan-Do-Check-Act) and SDCA (Standardize-Do-Check-Act) cycles to ensure continuous improvement and the sustainability of critical processes.
EDUCATION
FGV - Fundação Getulio Vargas
CEAG, Administração de Empresas
FIA Business School
MBA, Pós-Graduação em Novas Tecnologias, Transformação Digital e Agilidade
ESAMC Campinas
Marketing
ABOUT JOSÉ RENATO MORENO
Experienced and forward thinking Market Intelligence Manager with 10+ years of valuable experience in Market Intelligence, Strategic Marketing, and B2B Sales.A specialist in Results Based Management, I have a proven track record of structuring KPIs, OKRs, and strategic action plans. I am passionate for AI, GenAI, and Machine Learning, and I excel at transforming data into impactful decisions and measurable results.
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