Joseph M.
Sr Customer Success Manager @Nielsen
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WORK HISTORY
Sr Customer Success Manager @Nielsen
San Francisco, CA, US
Nielsen’s advertising effectiveness practice is a providing the first real-time, enterprise technology platform that allows Advertisers and their Media Partners to collaborate around measuring and optimizing the reach of television, online, and mobile advertising campaigns. As a Senior Customer Success Manager for Nielsen, I am experienced in all aspects of digital advertising and thrive on managing and strategically growing client business. My mission is to enable my customers to derive exceptional value from our solutions by helping them to elicit actionable insights from our audience data. In addition to being the primary point of contact for Nielsen’s US Media Publishers, Advertisers, Agencies, and Platforms, I work with clients and internal teams on driving adoption and usage of several online Nielsen measurement products within my customer base while providing world-class client service, with the ultimate goal of driving business development within this sector. • Act as primary point-of-contact for Tier 1 & 2 clients• Executive and Consortium advisor on all metrics and all health of digital client business • User Advisory Board for Digital • Product Ambassador for specialized digital & content client discussion • Partner with Executive, Sales, Finance, CSM, and Legal teams to move customers from trial to repeat business• Partner with Ad Ops & Technical team to deliver superior customer experience and success • Teach our Clients to interpret the results of our digital, content, TV.campaign data and leverage them in their business• Lead account penetration, adoption and usage to achieve account growth targets• Proactively find new ways to build the Client’s businesses and to grow accounts• Master and maintain knowledge of ALL Client\'s businesses, competition, and latest industry news and trends• Monitor billing and reporting metrics to align success and risk factors to key internal teams• Help integrate analytical and AI tools
EDUCATION
California State University-Sacramento
BS, Business Administration, Marketing Management
ABOUT JOSEPH M.
Accomplished marketing professional with experience in leading online and marketing development to exceed client relationship and financial expectations. Comfortable with executive c-level presenting and negotiation. Proud of proven extensive customer service achievements with a proven ability to generate sales and building relationships, increase growth, profitability, and strategic planning. • Provide full company analytics and strategies to present to C-Level and Consortium• Discovered and managed over $20 million in publisher, advertiser, and agency accounts.• Helped increase internet marketing revenue by 400%. • Managed internet marketing paid placements and media plans• Managed marketing and cross media teams to achieve revenue goals.• Functional use of analytics tools to achieve incremental website growth.• Lead CPA, CPM, CPC, Cost per Call, application download, and creative personalization to meet organizational goals.• Consolation of web design, buyer behavior, retargeting, and creative design for optimal buyer purchase process.• Designed and developed email marketing and CRM programs.• Forecast internal and external goals for both finance, as well as, executive management.• Managed & consulted for 80+ advertisers, publishers, and agencies on ecommerce marketing• Successfully performed executive and direct partnership presentations to instill trust and strategy for client base. • Published novels and content writing for both corporate and self-publishing purposes. • Developed marketing plans, strategic analysis. Sales package, competitor analysis, company policies and best practices, financial direction, and industry direction portfolios.• Provided high quality strategy around design of creative, websites, interactive banners, and content link-design development.• Successfully met aggressive sales and marketing goals.• Global account management
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