Christ Jake

Associate Client Manager @Nielsen

Supporting Safeway for their marketing research/analytic needsProviding insights and actionable recommendations to the business to questions relating to the Perishable and Private Label teams including category management, new item analytics, and brand marketingPartnered with the Perishable Marketing Strategies leads, with a focus on all Perishable categories, to provide the business VP’s information on how to grow their market. Partnered with Safeway’s Consumer Brands team to provide private brand level analytics and recommendations to grow their brand portfolioCollaborated with the Safeway Marketing Strategies team to provide analytics on pricing, promotion, assortment, and other strategic aspects of the business through the integration of Nielsen’s tools (Scan, Panel, Loyalty, Spectra)Actively participated in the launch of Nielsen’s AOD platform integrating 3 data sources into one tool: Scan, Panel, Loyalty Creating and developing reports/templates for Safeway’s use to track how a business unit is doingAssisted in the creation and management of high level reports delivered to Safeway weekly; Executive Reports built on every business unit within SafewayManage weekly Nielsen internal responsibilities such as Safeway and Vendor ID management; offshore management of work that was trained and delivered to those teams to continue creating work (Executive Reports-created playbooks, trained, and now manage team with any questions/related issues)Training new users of Nielsen’s systems and responsible for training Safeway and Vendor users of new Nielsen tools or updates to current tools. Includes training on building and utilizing the custom segmentation capabilities.