Jorge Gutierrez

WORK HISTORY

EDUCATION

ABOUT JORGE GUTIERREZ

My name is Jorge Arturo Gutiérrez García, a Second-Year MBA Candidate at Simon Business School, University of Rochester. I am passionate about Strategy, Product Management, Marketing, and Innovation.I have twelve years of experience in the CPG Industry in different positions like Business Development, M&A, Corporate Strategy, Digital Marketing, and Innovation. I had the opportunity to create expansion strategies and to participate in and coordinate Due Diligence for the acquisition of two companies in Ecuador and other companies in the USA and Europe; Working with Innovation, I developed more than 25 products in the Mexican and Central American market (creating new packages, flavors, packaging designs, sub-brands, pricing, go-to-market strategies, etc.) in recognized brands like Yoplait, Fud and San Rafael. During my time in Digital Marketing, I oversaw new practices, processes, and strategies to develop a digital mindset in the organization. I worked with Digital Marketing Agencies and Media Agencies to create successful digital campaigns. After twelve years of working in the Food Industry, I shifted my career to lead a Technology Liaison Center in one of Mexico’s most significant manufacturing chambers. I made that decision because I am passionate about Innovation and because I had the opportunity to help more companies in their digital transformation and innovation processes where I organized the biggest Digital Transformation event in Monterrey; During my MBA time, I am looking to continue developing my career in Innovation and Tech, doing a Major in Product Management, and during the summer I did my internship at Dell Technologies as a Product & Operations Marketing Intern, creating a strategy project to define the strategy for the next three years roadmap in the Canadian Market.