Jordan Greenberg

WORK HISTORY

EDUCATION

SKILLS

ABOUT JORDAN GREENBERG

I am a strategic, results oriented marketing executive with 25+ years of global progressive experience driving revenue growth and profitability in the consumer packaged goods food industry. I establish a vision for brand portfolios in line with corporate objectives and implement a marketing strategy to increase sales, margins and EBITDA goals. I deliver top and bottom line growth using market research, consumer insights, product innovation, financial skills and ROI measures. I offer support for brands with consumer and trade marketing, advertising, public relations, digital strategy including social media and merchandising expertise. I lead cross-functional teams including purchasing, production, sales service, research and development, QA, warehousing and finance. I possess a strong executive presence to foster internal and external relationships with staff, colleagues and stakeholders from the junior to C-Level.Achievements:Achieve EBTIDA objectives through management of brand P&L statements, including the implementation of trade and consumer promotional and marketing dollarsApprove and manage slotting budgetDirect marketing, QA, R&D, procurement and finance teams on new product innovation and development processLaunched Ortega Fiesta Flats, which quickly lauched into retail and won Good Housekeeping’s 2014 Best New Mexican Food Product AwardExpanded Crock Pot into the food category via the launch of 6 seasoning mixes and 3 BrothsImplemented trade marketing systems and objectives to increase efficiencyExpertise:Brand BuildingP & L ManagementStrategic Planning, ROIBudgets, ForecastingProduct IdeationConsumer Marketing & ResearchBusiness DevelopmentTrade Marketing PlanningPromotional ManagementPackaging DesignAdvertisingPrivate Label Bid NegotiationBrand Licensing