Jonathan L. Jon Anderson
Database Marketing Manager @Truist
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WORK HISTORY
Database Marketing Manager @Truist
Baltimore, MD, US
EDUCATION
University of Virginia
Bachelor of Arts - BA, Middle East Studies
ABOUT JONATHAN L. JON ANDERSON
Dynamic marketing team leader and consulting professional with 20+ years’ experience as conduit between business and technical resources in tracking and monitoring campaigns and channels that drive acquisition. Develop strategies for reporting on performance regarding campaign results and their impacts on deliverables such as renewal and retention rates, brand strength, awareness, consideration, and market share. Successes include slashing campaign run times by 30%, increasing individual consumer contacts by 80%, and generating annual savings. Use data and insights to build end-to-end marketing strategies that align with company efforts and drive results. Versed in evaluation of technology solutions that assist in automation and distribution of products/services. Knowledgeable in MS Office, SQL, and SAS.
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