G Sinha
Design Director @Truist
Signup · Get unlimited contacts
WORK HISTORY
Design Director @Truist
Jan 2024 onwards – Leading an interdisciplinary team of designers across web and app platforms focused on Platform Engagement & Financial Empowerment.Jul 2022 – Dec 2023: Directed the design of all digital payment and transfer channels (Zelle, Bill Pay, Wires, ACH, etc.), delivering a simplified and optimized omni-channel experience.Implemented the Design Thinking framework across the organization, directly influencing the product roadmap and fostering a culture of experimentation.Extended digital experiences beyond the app context, integrating design into camera, wearable, and native OS touchpoints.Active contributor to the Leadership Development Program (LDP) — mentoring the next generation of design leaders.
EDUCATION
National Institute of Fashion Technology
Fashion Design
Temple University
Bachelors of Fine Arts, Graphic & Interactive Design
SKILLS
ABOUT G SINHA
Specialities :Two decades of experience delivering world-class product experiences for organizations ranging from early-stage startups to Fortune 10 companies.Design leadership rooted in stewardship. Building and leading high-performing, collaborative teams grounded in a culture of trust, candor, and continuous growth. Actively mentoring the next generation of design leaders to ensure sustained organizational impact.Proven ability to establish end-to-end design systems and processes that balance- Optimization and data-driven execution for near-term deliverables- Innovation and disruption for long-term strategic initiatives.Comprehensive expertise across the design spectrum — from strategy and research to interaction design, information architecture, and execution — ensuring a seamless connection between vision and delivery.Accomplishments :Leading design and innovation at Truist, overseeing vertical experiences such as dashboard, AI-driven insights and profile & security, as well as horizontal experiences like navigation and onboarding — all driving measurable improvements in voice-of-client feedback, app store ratings, and customer satisfaction.Heading design for Personal Finance Management (PFM) experiences, shaping initiatives that build healthy habits for long-term financial stability.Led design for all payment and transfer experiences — including Zelle, ACH, and bank-to-bank transfers — resulting in double-digit year-over-year growth in both transaction volume and total funds transferred.Directed the digital transformation of one of the largest deposit account mergers in U.S. banking, helping launch a new, unified digital banking platform for Truist.Public speaking engagements- FinTech Design Summit 2022 — Delivered a talk on Designing for Trust- Design Thinking Summit 2022 — Panelist on Leveraging Design Thinking to Accelerate Innovation.At DIRECTV, delivered the first iteration of DIRECTV Stream, and scaled the set-top box app platform to support third-party apps (e.g, ESPN+) and user-generated short-form content, establishing a foundation for sustained engagement and new revenue opportunities.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.