Cecilia Alvarez
Brand & Advertising Consultant - Media Planning @Truist
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WORK HISTORY
Brand & Advertising Consultant - Media Planning @Truist
Chicago, IL, US
Inclusive of three marketing consultant positions: an integrated media planning role, a display-tactic-focused media planning role, and an integrated media planning cross-functional support role. Working full-funnel to develop and deliver end-to-end marketing strategies and enable performance marketing at scale- Partner with 2 media agencies to develop 10+ cross-channel media plans inclusive of traditional and digital tactics for Wealth, Small Business, Enterprise Functions, and Regional Marketing lines of business- Deliver monthly and yearly media reporting that communicates performance against key metrics such as CPM, CTR, impressions, and reach- Experience interpreting and using data from DV360 and Adobe Analytics
EDUCATION
Universidad de Sevilla
Finance, Human Resources, Operations, Spanish Islamic history
University of Wisconsin-Madison
Bachelor of Business Administration (BBA)
SKILLS
ABOUT CECILIA ALVAREZ
My passions include making a difference in people\'s lives, marketing, traveling, fashion,…
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