Jonathan Boehman

Experience Design @AARP

Washington, DC, US

Drive the creation of user-centered digital and product experiences by identifying key jobs-to-be-done, mapping customer journeys, rapidly testing assumptions, and translating insights into actionable strategies. Collaborate across business units in a matrixed organization to align consumer-focused improvements with organizational goals and KPIs.• Drove program launch by facilitating ideation workshops across 10 business units, leading consumer research, conducting usability testing, and defining feature sets, achieving repeat visitor rates 124% higher than existing company programs.• Led workshops and research to help create a consumer-tested membership value messaging framework through cross-functional workshops, primary research, and in-market testing—resulting in an organization-wide marketing and communications playbook.• Optimized website home page design by leading quantitative and qualitative research and collaborating with a cross-functional group in defining a test strategy and new designs that increased multiple organizational KPIs.• Championed a jobs-to-be-done research methodology that identified unmet consumer needs and directly influenced strategic initiative prioritization—and was a key force in driving its adoption by the organization.

McDaniel College

Bachelor of Arts - BA