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Seo & Web Analytics Manager @Broadridge
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WORK HISTORY
Seo & Web Analytics Manager @Broadridge
Boston, MA, US
Provide SEO strategy and technical requirements for custom-built website management platform that manages 30k+ individual websites for financial advisors to a.) ensure individual advisors pages can be thoroughly and accurately indexed by Google, et al, and b.) Content optimization to help client pages rank prominently for non-branded keywords to promote new customer acquisition- Technical SEO requirements for linking structure, canonicalization, header response, server-side content rendering, redirection, schema, xml sitemaps, etc- Submit requirements to development team via JIRA; assist with refining and QA to ensure accurate push to production; Analyze data post-release, and pivot as needed- Content SEO strategy including content writing guidelines for end users and templatized HTML elements (Titles, Headings, copy, etc.)- Maximize visibility for Local/Maps results via Google My Business and Yext- On-going client Analytics monitoring and reporting via Google Analytics and Search Console- Analytics: Manage Google Analytics 360 and Tag Manager implementation for website management platforms- UA and GA4 Profile/account/view setup and configuration for 18 GA profiles; plus filtering and custom dimensions - Tag Manager configuration and tag development for corresponding GA profiles - Implemented custom tagging for client sites to capture site engagement metrics such as form submits, phone # clicks, rich media (video, etc.), navigation/button clicks- Manage data export to BigQuery for data visualization in PowerBI - Front-end design and development, and data management of client facing PowerBI custom dashboard report- Provide on-going front-end design and strategic guidance on additional client facing dashboards from other sources including Google Search Console, Salesforce, etc- Manage GCP APIs for Maps, Google My Business, reCAPTCHA, etc.
EDUCATION
Northeastern University
Certificate of Advanced Web Design, Web Design
University of Massachusetts Lowell
Information Technology
Northeastern University
Certificate of Advanced Web Design
ABOUT JONATHAN GOUVEIA
Digital Marketing professional since 2002 with experience in financial, retail, legal, B2B and bio-tech industries. Leverage my experience, knowledge and passion for SEO and Analytics to develop successful campaigns that compliment best usability practices and drive ROI. Specialties: Technical SEO, Content Strategy, Web Analytics, Persona/Keyword Strategy, Information Architecture/landing page optimization, Usability, Global Search strategy, Authority/Backlink analysis.
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