Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Jolanta Bigus
CEO Poland @Crossmobile
Signup · Get unlimited contacts
WORK HISTORY
CEO Poland @Crossmobile
Mazowieckie, PL
Launched an American-backed telecommunications start-up in Poland, setting up commercial and operational frameworks for rapid market entry and substantial early growth• Developed business strategies (marketing and sales), created products focusing on telecommunications services and AI-powered offerings• Developed and executed a comprehensive online strategy for the company’s launch, including a curated product mix, competitive offers, and high-impact advertising campaigns, driving a significant increase in online visibility and customer engagement• Established the company’s website, contributing to a strong digital presence and a solid foundation for sustained growth in the digital space• Achieved 8th place as the fastest-growing telecommunications company in Poland within 6 months (among 130 other carriers)• Implemented a comprehensive CRM for Enhanced Customer Management and client end-to-end onboarding system covering every step from purchase to services activation, reduced activation time, enabled faster service start and enhanced customer onboarding experience, as well as improved cashflow• Established a high-quality customer service and call center and built dedicated teams, ensuring top-tier service, satisfaction and loyalty• Pioneered a loyalty program for subscription customers• Set up a billing and debt collection system, implemented a robust invoicing system and efficient debt recovery process to ensure smooth financial operations• Executed a targeted social media communications strategy, starting with Facebook and Instagram, then expanding to Google Ads, SEO, and influencer collaborations, to significantly increase brand reach and customer engagement
EDUCATION
Gdańsk University of Technology
Master's degree
University of Wales
The European Business Management School
SKILLS
ABOUT JOLANTA BIGUS
Results driven, hands-on Head of Marketing & Trade with 20 years of international experience (CE markets) in building winning marketing strategies in brand management, trade marketing (leading loyalty, activity, and top sellers programs, sales force), digital (social media, e-commerce, CRM), PR, communication (internal & external) and business development. Extensive expertise in building and motivating teams in an international environment both for corporates & start-ups across FMCG (beauty and personal care), and telecommunications sectors. Highlights: Marketing & Digital • Strategic planning: crafted and executed both short- and long-term commercial strategies, and reversed declining trends • Led digital transformation: implemented new digital tools and developed social media presence and CRM approach-based communications strategy • Launched new categories and re-positioned brands, incl. supplements and premium skincare category (increased share by 23 pp. in total Oriflame business) and brands like Playboy, Beyoncé, Guess, Halle Berry, and Tonino Lamborghini at Coty • Developed and implemented category strategy for Coty fragrances (semi-selective and mass brands): achieved dynamic sales growth • Managed Coty Adidas brand: turned around male business sales • Achieved 8th place as the fastest-growing telecommunications company in Poland within 6 months (among 130 other carriers) • Successfully managed reorganizations in marketing department & built new teams from scratch • Won the Silver EFFIE Award (media strategy category) and multiple marketing and digital awards at Oriflame across 24 regional countries • Expert and speaker at Oriflame cosmetic conferences in Poland Trade Marketing & Direct Selling • Developed and executed new commercial strategy, launched Top Sellers project: increased number of top sellers 5.5-fold (20••••21) • Implemented new customer acquisition on-going program that drove dynamic SF growth (developed a transformative recruitment strategy using a blend of push and pull mechanics, including targeted incentives for both recruits and existing brand partners) • Built strategic alliances in Poland (Jacobs, Nestle, Herbapol) to boost the sales force growth • Launched the Loyalty / Activity Program boosting loyalty across all segments, including the most disloyal end consumers
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.