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Start for FreeJohn Ellithorp
Director of Clicklane & Guest Experience @Asbury Automotive Group
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WORK HISTORY
Director of Clicklane & Guest Experience @Asbury Automotive Group
Atlanta, GA, US
Successfully manage the rollout of Tekion’s software in pilot stores, replacing our current CRM, DMS, and Service scheduling programs-Coordinate committees to lead development of MVP and GA phases of Tekion, and run User Acceptance Testing, Simulation Training, Launch, and post-launch support and development efforts-Manage Sales and Service Guest Experience Center (Inbound and Outbound BDC)-Lead four departments totaling 120 team members handling approx. 30k Sales opportunities and 40k Service opportunities monthly-Merge Clicklane Digital Retailing efforts in to Sales Guest Experience Center, making Online Commerce a cornerstone of Asbury’s lead response efforts-Guide Service Guest Experience Center to more than double in size by understanding and reporting KPIs for performance and adding support for key underperforming locations -Create an Outbound Contact Team for appointment reminders, missed appointments, recalls, and custom campaigns-Launch a Collision BDC to call uncontacted Collision guests and assist them with being seen at one of Asbury’s locations, creating incremental RO dollar increases-Continue development of Clicklane Virtual Retailing program, while working alongside Asbury and Tekion development teams to create the next phase of our industry-leading online vehicle purchase efforts
EDUCATION
Auburn University
Bachelors, Radio, Television, and Film
SKILLS
ABOUT JOHN ELLITHORP
I believe in changing the future of automotive retail for our guests. I manage Asbury’s Tekion implementation, as well as industry-leading digital retail program, Clicklane, and our Sales and Service Guest Experience Center, combining those areas to assist Asbury in being the most Guest Centric Automotive Retailer. I began my career in experiential media, working in event planning/activation positions and moving on to experience creating and editing content for CNN and Motor Trend magazine. I grew from there in to a career in automotive sales, created and ran an Internet sales department, moved to a regional management role, and finally to Marketing Management at Asbury Automotive Group. My experience has involved creating and implementing Digital Retail initiatives, training and certifying dealers on Digital Retail, installing and managing CRMs, installing and managing inventory pricing and syndication systems (such as VAuto and Homenet), and management of SEM, SEO, web design, Social Media, Reputation Management, and email marketing as part of a wholistic Marketing strategy. My goal is a fast, easy, transparent retail transaction for our guests, and for the future of automotive!
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