John Bethell
Business Transformation Specialist @Jgb Associates Business Transformation Specialist
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WORK HISTORY
Business Transformation Specialist @Jgb Associates Business Transformation Specialist
London, GB
Founded a consultancy targeting online businesses. Worked as both an interim manager and consultant for a variety of clients including: Autonomy,Blinkx, AOL and E-Bay• Provided digital marketing consulting support using the contextual B2B search engine - Autonomy to various clients including:o RS Developed an online marketing strategy, which maintained 40% annual growth in online sales. o FT.com Increased online advertising revenues by up to 25% through the use of content targeted advertising. o Penguin books Advised on using online presence to support other marketing operations. • Successfully supported the launch of a new B2C search engine through securing new distribution partners. • As the Marketing and Monetisation lead for AOL, part led a team of 40+ to develop a European portal designed to collate all online activities for AOL customers. Developed the strap line ’The Best Made Easy’.• Secured new distribution partners for E-Bay using the Marketworks product - / CEO Trot On 2007 – 2021 Successfully Co –founded, consulted and invested in a social media brand targeting the £2bn UK Equestrian market. Responsibilities include Investor relations, Company reporting and IT development. Positioned company for further investment, growth and commercialization.• Led the development of the Social Media Brand –Trot On troton.com. Developed a strong loyalty based community of equestrians from zero which has become a top 5% influencer in this £2bn sector. o Developed effective and cost efficient marketing through Face Book (over weekly reach ) and using Linked in to target equestrian businesses.o Developed a scalable revenue model (Equestrian Classifieds) off the back of the membership and loyalty following.
EDUCATION
University of Cambridge
BA, Economics
SKILLS
ABOUT JOHN BETHELL
Results driven business transformation specialist with a focus on AI technologies. Leadership | Technology | Operational Strategy | Financial Services Leadership• An accomplished leader in both matrix and line management structures to exceed targets in leading financial institutions and digital businesses.• Strong interpersonal and communication skills to work effectively in both large corporate companies and small entrepreneurial businesses. Evidenced by leading the successful establishment of a new marketing approach and team of 24 at HSBC Investment Bank as well the consulting leadership and motivation of a small team at Trot On.• Worked for leading digital business enterprises such as Autonomy, AOL and E-Bay. Technology• Deep understanding of conventional (waterfall) corporate and contemporary (agile and digital) approaches to technological development.• Appreciation of Autonomy and Blinkx natural language technologies• Designed, tested and launched three versions of the Trot On social media platform(php, joomla 1.5 and joomla 3.5) Operational Strategy• At HSBC, grew an embryonic marketing department into a professional department of 24 people positioned at the centre of HSBC Investment Bank’s operations. • Led the restructuring of the general insurance operations in the UK employees) for Guardian Royal Exchange (now AXA) from a product orientated organisational structure to a customer focused one with an estimated £50m impact on turnover and a 15% improvement in customer retention. Creation of four strategic business units targeted at Large corporate, Partnerships, High value IFA’s and DirectFinancial Services Expertise•Full and detailed understanding of all investment and commercial banking financial services, insurance products and the processes required to run them efficiently gained from c.20 years experience at a senior level in the financial services sector.
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