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John mac Martin

Director, Survey Insights @Comscore, Inc.

Portland, ME, US
MOBILE NUMBERS
+12•••••••31

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WORK HISTORY

Apr 2018 — Present

Director, Survey Insights @Comscore, Inc.

Portland, ME, US

EDUCATION

2000 — 2004

Bentley University

BS, Marketing

SKILLS

Data CollectionProject ManagementEthnographyWeb SurveysManagementFocus GroupsQuantitative AnalyticsVendor ManagementProgram ManagementData AnalysisResearch DesignSurvey ProgrammingBusiness InsightsCompetitive AnalysisAnalysisQualitative ResearchSecondary ResearchClient PresentationConsumer BehaviourSurvey DesignPrimary ResearchCrosstabulation ProgrammingAdvertising EffectivenessConsumer InsightQuestionnairesSurvey ResearchSpssAnalyticsCustomer InsightMarketing ResearchOnline ResearchBrand EquityMarket ResearchCatiQuestionnaire DesignMarket AnalysisAdvertising ResearchCompetitive IntelligenceQuantitative Research

ABOUT JOHN MAC MARTIN

Experienced in all facets of market research - programming, vendor management, sampling…

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