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Director, Mft Strategy and Business Development @BMC Software
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WORK HISTORY
Director, Mft Strategy and Business Development @BMC Software
Phoenix, AZ, US
Responsible for accelerating growth of the BMC’s Digital Business Automation (DBA) Managed File Transfer (MFT) solution to ensure that financial and strategic objectives are met. This is a specialized, cross-functional role to refine MFT business strategy and positioning, conduct market analysis, define market opportunity, identify key buying centers and value formulations, and provide significant input into solution messaging, packaging and pricing. As a solution champion and thought leader in the DBA product line, I collaborate closely with members of the product management, solution marketing, sales, pre-sales software consulting, and engineering teams. To the Managed File Transfer market, I represent BMC as a Control-M evangelist to promote the solution in customer/prospect meetings, formal executive briefings, and marketing events.
EDUCATION
University of Arizona
Bachelor of Science, Computer Science and Mathematics
SKILLS
ABOUT JOHN APPLEGATE
Two+ decades experience architecting, building and selling Cyber Security, Managed File Transfer and Business Integration software solutions for horizontal and vertical markets in NA and EMEA. With a software development foundation, my career naturally gravitated towards revenue generating roles including field consulting, pre-sales solutions architecture, sales force / channel enablement, solutions marketing and business development. A veteran of hundreds of presentations, I have a proven ability to speak, operate effectively, and build relationships at both technical and business levels. I am a recognized go-to guy with vast experience to confidently define business strategy and execute technology initiative
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