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Marketing Lead Head of Business Unit @ISDIN
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WORK HISTORY
Marketing Lead Head of Business Unit @ISDIN
Pharma - OTC & Medical DevicesCategory: Sunscreen • Accountable for over 50% of business, with full P&L ownership and a seven-figure marketing budget.• Manage the full Sunscreen category, including flagship products such as Eryfotona AK (#1 AK sunscreen in Germany – MD II) and Fusion Water Magic (#1 in 12 global markets).• Lead the development and execution of the growth strategy to secure the #1 market position in Germany, with a strong emphasis on pharmacies, doctors, digital commerce, and brand equity.
ABOUT JOHANA AMES
International (5 years) and local/regional (4 years) experience in strategic Marketing Lifelong learner and strategist with an optimistic mindset, always on the lookout for ground-breaking opportunities and solutions for customers. Part of a blue-chip organization with a strong start-up mentally. I love to reinvent ways out of limitations, optimize time constrains and effectively manage resources to turn the seemgly impossible into reality. My leadership approach is rooted in empowerment and collaboration. I believe in inspiring teams to think creatively and providing the support they need to excel, while fostering a culture of trust and accountability. Proven track record managing stakeholder relations and large-scale projects:• Across different departments (Marketing, Trade Marketing, Digital and Sales)• Across various industries (Pharma, FMCG, B2B, D2C)• At local, regional, and global levels
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