Joey Taylor-Moon
Vice President of Marketing @Hubbell Realty Company
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WORK HISTORY
Vice President of Marketing @Hubbell Realty Company
West Des Moines, IA, US
Spearheaded regional marketing strategy for multiple lines of business across Iowa, aligning campaigns with regional customer insights.• Lead a team of 10+ marketing professionals supporting 18 brands and 55 regional offices, ensuring consistent brand messaging.• Partnered with sales, operations, and product teams to develop region-specific go-to-market strategies, driving a 246% increase in qualified leads year-over-year.• Built and oversaw multi-channel campaigns tailored to residential and commercial real estate, residential apartment communities, senior living, and land development sectors.• Serve as executive liaison for marketing, regularly presenting strategy and performance outcomes to senior leadership and cross-regional stakeholders.• Managed an annual marketing budget ranging from $1.8M to $2.4M, strategically allocating resources to maximize ROI and achieve business objectives.
EDUCATION
Drake University
Bachelor of Arts (B.A.), Journalism and Mass Communication
Drake University
Master of Business Administration (M.B.A.)
SKILLS
ABOUT JOEY TAYLOR-MOON
A forward-thinking leader with a track record for applying digital communications solutions within a strategic communications framework. I have the ability to link digital/interactive/new media strategies and tactics to corporate communications, or marketing communications in a logical and compelling manner. Consulting capabilities to translate client business requirements into digital communications strategies and applications. Excellent relationship skills; good listener; respects the expertise of others; ability to motivate and generate effective action from all levels of the organization. Able to build strong relations with agency clients, account staff, group directors and other senior managers. Comfortable in the role of teacher, trainer, mentor. Extensive hands-on experience implementing digital communications to translate terminology into a language that all can understand. A consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.CORE COMPETENCIESMulti-Channel MarketingMarketing Communications | Customer AcquisitionDigital Strategy | Social Media StrategyBrand Awareness | Content CreationMarketing Team LeadershipCross-functional | CollaborationProject Management | Event ManagementMarketing Process ImprovementPublic Relations | Media RelationsDigital Advertising | Paid SocialChange Management | Budget DevelopmentResource Management
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