Anna Heroux

Digital Marketing Specialist @Hubbell Realty Company

West Des Moines, IA, US

Spearheaded digital marketing for Edencrest + Highmark websites, optimizing user experience and lead capture, including 3 new pages.• Achieved #1 SEO ranking for all Edencrest communities for relevant searches.• Launched 7 new social media accounts across 4 platforms and managed 7 existing Edencrest Facebook pages with engaging content plans.• Executed Social Media Ad campaigns for Edencrest communities: 286,009 accounts reached, 2,045,475 impressions, 21,283 link clicks, and 2,462 conversions.• Managed and optimized diverse advertising opportunities (e.g, church bulletins, radio commercials, Axios campaign).• Researched, developed, and implemented new advertising mediums like direct mailings and event sponsorships.• Led commercial and lifestyle photography shoots for Edencrest and new builds.• Facilitated event video/photo shoots for communities (e.g, Kettlestone Grand Opening).• Achieved significant social media engagement:•• Facebook: 2,579,200 impressions, 61,361 engagements, 760 post link clicks, 3,473 total followers (1,075 gained), 24,369 video views.•• Instagram: 176,365 impressions, 431 engagements, 38 followers (6 months growth).•• LinkedIn: 45,110 impressions, 6,846 engagements, 4,966 post link clicks, 250 followers (6 months growth).• Launched an internal communications tool, theEmployeeApp, increasing adoption to 55%.• Produced monthly newsletters for Edencrest residents/families.• Managed Google reviews across Edencrest portfolio, manually responding and launching initiatives to increase ratings.• Aided in HubSpot CRM build/optimizations and marketing operations.• Increased leads for Edencrest communities from 67/month to 314/month.

University of Wisconsin-Madison

Bachelor of Science - BS, Community and Nonprofit Leadership; Spanish; Business

D C Everest High School

High School Diploma

CEGRÍ - Granada, Spain

Bachelor of Science - BS, Spanish