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Start for FreeJodie Abbatangelo-Gray
Research Director and Campaign Strategist @World Health Organization
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WORK HISTORY
Research Director and Campaign Strategist @World Health Organization
NY, US
Led research and strategy for NYU Langone Health\'s Perlmutter Cancer Center Patient Stories campaign. Translated client goals and consumer insights into communications that are changing hearts and minds related to cancer care. Analyzed quantitative brand tracker data. Leveraged key insights to ensure upper funnel brand awareness and lower funnel consumer conversion goals. Prepared creative briefs and shaped storyboards and final ad executions across traditional and digital communications platforms. Designed and implemented ethnographic research to generate compelling and on-strategy consumer documentary footage for Patient Stories ads.
ABOUT JODIE ABBATANGELO-GRAY
I am a behavioral science executive with 10+ years leading global research that…
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