Joc Romero Barrazueta

Brand, Marketing and Communications Manager Americas Region Committee Chair Allies at Thiess @Thiess

As Brand, Marketing and Communications Manager for the Americas at Thiess, I lead strategic marketing and communications across the U.S, Canada, and Chile—helping shape how we connect with clients, communities, and partners throughout the mining industry. My focus is on elevating brand presence, ensuring alignment with global objectives, and driving engagement through a mix of storytelling, digital strategy, and high-impact events.I oversee both external and internal communications, collaborating closely with business leaders to roll out campaigns that reinforce Thiess’ positioning as a trusted, forward-thinking partner. From managing our presence at flagship industry events—SME, PDAC, EXPONOR, and MINEXPO—to developing editorial content and thought leadership, my role is about building visibility, influence, and momentum.As Chair of the Allies Committee, I also work to foster a more inclusive and equitable workplace. This includes leading initiatives that promote representation, cultural awareness, and a stronger sense of belonging across our operations in the Americas.Fluent in English and Spanish, I navigate cross-cultural markets with ease—driving brand consistency and market growth through communication that resonates locally and globally.Success Highlights:• Boosted regional brand awareness by 15% in the first 6 months through targeted campaigns and refreshed messaging.• Led Thiess’ presence at four major international events, increasing client engagement and lead generation by over 20%.• Rolled out new internal communications frameworks in Chile and the U.S, improving employee alignment and feedback response.• Spearheaded DEI activations across the Americas as Allies Committee Chair, contributing to a measurable uptick in engagement scores.