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Joan Zurilla
Head of Marketing & Brand Strategy, Product & Service Strategist, Health & Wellness Plan Innovator @Centner Wellness & Spa
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WORK HISTORY
Head of Marketing & Brand Strategy, Product & Service Strategist, Health & Wellness Plan Innovator @Centner Wellness & Spa
In December 2024, I was invited to lead the marketing and brand strategy for Centner Wellness across all locations, Coral Gables, Brickell, and Edgewater, each offering a distinct approach to bioenergetic wellness, detox, and longevity.In this role, I oversee a full-spectrum marketing operation, including- Direction and execution of all organic and paid media, publishing 60+ pieces of high-performing content monthly across channels- Creative direction, copywriting, and branded visual assets across print, digital, and environmental design- Website strategy and SEO implementation across 200+ therapies, optimized for top-ranking keywords and seamless booking- Development of strategic partnerships, activations, and event experiences that drive brand visibility and traffic- Cross-location promotional planning for both therapy services and retail product linesBeyond day-to-day execution, my focus is on building a cohesive brand universe, one that unites all of Centner’s evolving entities, including the wellness centers, farms, education initiatives, retreats, and future real estate developments. I work closely with founders, practitioners, creatives, and executive teams across sales, finance, and operations to ensure every touchpoint feels intentional, aligned, and elevated.At the core, my goal is to make Centner Wellness not just known, but deeply experienced and naturally integrated into the rhythm of everyday life. A brand people trust, return to, and share.
EDUCATION
PEAK POTENTIALS TRAINING
T. Harv Eker’s Millionaire Mind Intensive (3-day Wealth Seminar) www.millionairemindintensive.com, Self Improvement
UCAB - Universidad Católica Andrés Bello
Industrial Engineering, Project Management & Junior Consultant
Colegio Jefferson
High School, Science
North Carolina State University
Industrial Engineering Manufacturing Summer-Internship, Manufacturing & Project Management
The MINA Meetings
Licensed , Professional Business Coaching
InSPAration Management
Medical Spa Marketing & Guest Experience Training, Medical/Health Management and Clinical Assistant/Specialist
Anthony Robbins Companies
Tony Robbins Business Mastery & Unleash the Power Within [UPW] , Personal Awareness and Self-Improvement
Landmark
Graduate, Personal Awareness and Self-Improvement
Florida International University - College of Business
Master of Business Administration (M.B.A.), Revenue Management & Marketing Strategic Planning
SKILLS
ABOUT JOAN ZURILLA
Bilingual marketing leader and creative strategist with 20+ years of experience building brands, leading high-impact campaigns, and scaling wellness ventures. I specialize in organic, digital, experiential, and OOH marketing, with a deep focus on longevity and innovation.I’ve developed and executed award-winning campaigns for global brands like PepsiCo, Visa, Mercedes-Benz, HBO, and Florida Blue, as well as top artists including Daddy Yankee, Romeo Santos, and Pitbull. My foundation in agency work shaped my ability to manage complex creative operations and deliver results with clarity and speed.Beyond brand building, I’ve also led software development to streamline operations and improve performance. At PepsiCo, I co-developed StageGate, a system that supported the full lifecycle of new product launches. At UPS, I led the creation of PRM (Published Rate Manager), a platform used to set rates and manage discounts globally. At Centner Wellness, I created Customer Journey surveys that translate user responses into actionable wellness protocols.In 2021, I co-created SerenergyCenter.com, a boutique wellness brand born from both industry insight and personal conviction. It evolved into @CentnerGables, now part of the broader @CentnerWellness ecosystem. Today, I lead marketing across all Centner Wellness locations, overseeing content, creative direction, paid and organic media, web, experiential strategy, partnerships, and the integration of marketing, sales, ops, and finance.I build brands that connect, inspire, and perform, with strategy, heart, and intention.
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