Jo Baldwin

WORK HISTORY

EDUCATION

SKILLS

ABOUT JO BALDWIN

After 18 incredible years at Bauer Media — where I built, shaped and scaled a highly successful consumer revenue business — I’m excited to be stepping into a new chapter as Managing Director, Consumer Enterprises, at Global, the UK\'s No.1 Broadcaster. In this role, I’ll lead the next phase of growth across Global’s consumer propositions, focused on expanding audience engagement, driving innovation, and developing new commercial opportunities that connect directly with our audiences.I’m incredibly proud of what has been achieved over the past 18 years and excited to continue building on that momentum with the talented teams across Global as we scale and evolve our consumer businesses.My focus has always been on driving consumer engagement and commercialisation, creating strategies that deliver consistent growth, innovation, and long-term success. Over the years, I’ve diversified, adapted, and evolved to meet changing markets — leaving behind a legacy of bold thinking, continuous growth, and lasting impact.With over 30 years of experience in the media industry, I have a strong track record in consumer engagement, commercial transformation, and strategic growth, committed to enhancing competitiveness, driving revenue growth, and leading diversification into new and scalable business models.I hold an MSc in Leadership with distinction from De Montfort University. For me, leadership is about more than managing—it’s about inspiring, empowering, giving autonomy, recognising expertise in people and allowing it to breathe and grow. The destination; to achieve meaningful, shared success.