José Manuel Islas Díaz

Trade Marketing Manager @Selanusa

Ciudad de Mexico, MX

Lead the National Trade Marketing strategy across all regions and channels- Design and execute B2B/B2C plans to drive sell-in and sell-out with distributors, key accaounts- Manage a portfolio of 25K+ SKU´s across Wholesale, Retail, and Self-Service channels- Lead and supervise the Field Force Team, ensuring training, performance, and execution standards- Track KPI´s performance weekly to identify growth and improvement areas- Strengthen customer loyalty and partnerships with key accounts- Ensure strong product visibility and sell-through at point of sale- Coordinate promotional campaigns and POP materials to boost brand impact- Manage teams, budgets, and resources efficiently- Use CRM and data analytics to support strategic decisions and segmentation