Samuel Tzeng

Director, Sales and Marketing Analytics @Delinea

San Francisco, CA, US

Led and managed the analytics function for sales and marketing including roadmap, platform, data, model, and tools Delivered data-driven actionable insights presenting to C-level, the board, and senior leadership in regular cadence for sales/marketing performance tracking and GTM planning throughout the customer lifecycle using Tableau and Power BI Established advanced and predictive models to support advanced targeting and ideal mix; predictive insight around buyer journey, target account selection propensity to buy model, etc. Drove excellent practices/processes and defined metrics/KPIs among multiple GTM teams, such as field sales, channel sales, SDR, marketing, product marketing, product management, pricing, finance teams, etc. Owned and managed sales and marketing analytics and reports deliverables, such as – * Sales analytics - QBR analysis and operation reporting, territory effectiveness, pipeline efficiency, pipeline health, discount control and vertical/industry performance and planning, customer tier transparency, etc.* Marketing analysis - demand funnel development, campaign effectiveness, campaign attribution, pipeline attribution, marketing ROI Managed multi-year sales and marketing data strategy; developed tools and practices that mine customer and point-of-sale information to identify revenue opportunities from marketing through sales to customer success Managed vendors and budgets of the analytics technology tools and evaluated the efforts and outcomes. Recruited, mentored the talented individual contributors on the team to grow their own data, analytical, communication, and leadership skills

National Taiwan Ocean University

Bachelor's Degree, Food Science

Carnegie Mellon University

Master's Degree, Information Systems Management

Chinese Culture University

Cert, Internet Database Program Design