Jill Demone

Director of Sales & Marketing @文华东方酒店集团

Miami, FL, US

Lead sales and marketing for this luxury city resort generating $66M in combined annual revenues. Recruit and train a 14-member team of managers and directors responsible for sales, communications, public relations, and revenue management. Perform comprehensive market research, trend analysis, and competitor analysis to ensure optimal market positioning. Spearhead strategic planning process, providing critical direction regarding pricing and yield management, e-commerce, social media, and direct marketing programs. Track marketing spend and ROI. Analyze revenues, develop forecasts, and reposition strategies as needed to ensure achievement of budgeted EBITDA. Present marketing strategies and financials to ownership and serve on hotel’s Executive Committee. Manage team goal-setting, engagement, and accountability through training and succession planning. Maintain strong rapport with personnel and executive leadership across the organization. Oversee a $4M expense budget.** Two-time presenter at MOHG’s Annual Marketing Meeting: Leisure Marketing (2007, Hong Kong) and E-commerce (2009, Bangkok), with audience including General Managers, Directors of Sales & Marketing, Directors of Communication, and corporate office personnel.

Western University

Bachelor of Arts (BA), Political Science and Government

Le Centre International de Glion

Diploma in Hotel Management