Jesus P.

Chief Marketing Officer @Actinver

Mexico City, MX

As the Chief Marketing Officer, my role encompasses a broad and strategic function that integrates core marketing, communication and brand management responsibilities.1. Oversee the development and positioning of Actinver´s brand, ensuring it aligns with business objectives and resonates with target audiences. This involves refreshing the brand to maintain relevance in a competitive market and ensuring consistency across all channels and touchpoints.2. Develop and implement comprehensive marketing strategies that drive business growth and enhance market share. This includes managing marketing campaigns, leveraging digital marketing technologies, and utilizing data analytics to inform decisions and improve performance.3. Managing external communications, ensuring Actinver maintains a positive public image, this includes handling media relations, crisis communications, and key stakeholder engagement.4. Enhance client engagement strategies to improve customer satisfaction and loyalty, such as overseeing the client journey, personalizing client interactions, and utilizing feedback to refine marketing tactics and business strategies.5. Tasked with building and managing a high-performing marketing and communications team. This involves mentoring team members, fostering a culture of innovation and accountability, and aligning the team’s goals with the broader business objectives.6. Spearhead initiatives in digital transformation and innovation within the marketing domain, adopting new technologies and practices that can provide competitive advantages and improve efficiencies.7. Ensure that all marketing and communications strategies comply with industry regulations and standards, managing risks associated with public disclosures and advertising.

Universidad Anáhuac

Industrial design and innovation