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Jessica Siqueira
Staff Product Designer @Caju
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WORK HISTORY
Staff Product Designer @Caju
EDUCATION
USCS - Universidade Municipal de São Caetano do Sul
Bacharelado, Publicidade e Propaganda
FIAP
MBA, UX Design & Strategy
SKILLS
ABOUT JESSICA SIQUEIRA
With over 10 years of experience in Design, I started in the field of Graphic Design and progressed to digital products, specializing in the real estate and financial sectors.As a professional, my approach is guided by a complete and holistic understanding of problems, seeking a comprehensive end-to-end (E2E) view. Immersing myself in the product ecosystem, I analyze challenges from various perspectives, constantly questioning the status quo. My decisions are guided by real customer problems and company objectives.With a combination of empathy and business understanding, it is possible to deliver digital products that customers really love.ToolsDesign: Figma; Adobe Creative Suite; MazeCollaboration and Project Management: Notion; Miro; Jira; ConfluenceAnalysis and Monitoring: Google Analytics; Datadog; HotjarProcessesDesign Methods: Design Thinking; User Journey; Service BlueprintPrototyping and Testing: High-fidelity prototypes; User interviews; Quantitative research; Usability testing; A/B testingSkillsProblem Solving: Ability to tackle challenges and find effective solutionsTime Management: Capacity to prioritize tasks, meet deadlines, and be efficient in time usageCritical Thinking: Ability to analyze information, question assumptions, and make informed judgments.
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