Jessica Scholz
Marketing Operations Manager @Travel Wisconsin
Signup · Get unlimited contacts
WORK HISTORY
Marketing Operations Manager @Travel Wisconsin
Madison, WI, US
Lead the development, implementation, and continuous improvement of marketing operations processes to increase efficiency, clarity, and cross-team alignment• Assess team and program needs to define clear, actionable paths forward that support business and marketing objectives• Partner with marketing team members via 1:1s to review programs, solve problems, and remove roadblocks• Own company-wide project management tool implementation, adoption, and governance• Oversee seasonal report tools on website that receive top YoY site traffic and play a critical role in driving website performance and statewide visitation• Coordinate quarterly marketing team retreats, including agenda development, logistics, and sourcing external speakers to support team growth and alignment• Support the Digital Asset Management (DAM) system, including development of a governance plan and asset management guidelines and policy. Lead audit and optimization efforts to improve usability and asset governance.
EDUCATION
University of Minnesota
Bachelor of Science (B.S.), Graphic Design
SKILLS
ABOUT JESSICA SCHOLZ
Experienced marketing professional with a demonstrated history of working in the marketing and advertising industry both within advertising agencies and in house marketing and branding. My natural skill set of communication and detail oriented organization combined with my background in design and marketing makes me a strong leader and marketer. Skilled in planning, communication, and overall client and project management. Current focus on in house marketing operations including process development and management and continuous improvement. Excellent people skills with natural ability to teach and desire to help others learn. 7+ years of experience managing a team across disciplines, with specific focus areas of operations, website management, database management and project management.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.