Aron Meudt-Thering

Senior Communication Specialist @Travel Wisconsin

Madison, WI, US

I lead strategic partnerships and collaborations that strengthen Wisconsin’s tourism economy. Known for exceeding expectations, innovation, and data-driven leadership, I deliver solutions that drive measurable growth and elevate the state’s economic impact. Some of my key accomplishments include:• Key bureau lead for the Salesforce CRM implementation, enhancing department-wide operational efficiency.• Serves as the Co-chair of the internal DEAI task force to lead initiatives across the organization.• Developed engagement in the PR Pros affinity group, resulting in in Co-op sales and strengthening industry partnerships and media coverage for partners.• Leads the content creator/influencer program with an above-average industry engagement at 4.3%(1.8% industry standard) and 6.27 million impressions.• Owns critical initiatives, including the Annual Report, economic impact data release, and communication strategies for National Travel and Tourism Week.• Plays a pivotal role in planning and communication for the Wisconsin Governor\'s Conference on Tourism, ensuring a seamless and impactful event.• Secured media coverage in the New York Times, resulting in over 140 million impressions equalling more than in ad value. This article then created a waiting list for the partner of over 600 people. This article was part of the groundwork that positioned Wisconsin as a top culinary destination and helped secure the filming of Season 21 of Top Chef in Wisconsin.

Milwaukee Institute of Art and Design

Bachelor of Fine Arts (BFA)