Shane Brossard

Chief Marketing Officer @Travel Wisconsin

Madison, WI, US

In my role as Chief Marketing Officer at Travel Wisconsin, I shape and execute innovative, data-driven marketing strategies that elevate the Wisconsin brand. By merging creative vision with precise data analysis, I craft impactful campaigns that inspire travel to Wisconsin, directly contributing to economic growth and job creation across all regions. My leadership has resulted in multiple award-winning campaigns, and I was recognized by the Hospitality Sales and Marketing Association International in 2022 as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution.”