Melody Riley

About Melody Riley

I am a dedicated marketing professional with 16+ years’ experience in online & offline space across multiple industries. I specialise in establishing marketing strategy and campaigns through multi channels to maximize Brand’s market potential, drive customer acquisitions, optimize conversions to drive incremental traffic and sales, and increase customers\' life-time value. I have extensive experience in running large scale, profitable customer acquisition & targeted marketing campaigns in multi channels including SEM, SEO, Programmatic Display, Retargeting, Affiliates, Social Media, Email and CSE’s. Measuring and optimizing campaigns’ ROI at all times, I always endeavour to help the business achieve commercial objectives in the most cost efficient manner through data driven marketing activities. I excel in driving Business Intelligence solutions and data analytics to grow the business and helping the business stay ahead of competitors by adopting new initiatives & technology that uplifts the performance at reduced cost. Specialties: Customer Acquisition, SEM & SEO, Display & Retargeting Advertising, Affiliate Marketing, Database Segmentation and Email Marketing, Triggered Email, Post-purchase Targeting, Landing Page Optimization, CRM Marketing, Web and Data Analytics. Large project management experience, Website Redesign and Redevelopment and build Marketing Automation solutions.

Experience

1. Member of the Management Board

   Bc Partners

   Nov 2016 — Present · US

   BC technology, also known as blockchain, helps create a decentralized financial world by using distributed data storage and virtual ledger technology to create digital assets, smart contracts, and decentralized applications. Blockchain has the potential to completely transform the financial services and insurance industries, as well as healthcare, information, and other industries, and enable individuals and companies to better control their finances and easily and securely trade digital assets without the need for third-party or centralized exchanges. It has the ability to change and simplify the way we trade, invest, and store value in the digital society. BC technology will change the landscape of our financial society, and everyone\'s life will be filled with more possibilities and opportunities. We will have more choices, more choices, and more autonomy. This is the essence of free life, where we can live our lives and choose our own ways without restrictions, So I hope more and more people will understand the greatness of BC technology, and we will use it to create a better finance and a better life for everyone.

Education

• BFSU

  BA

  1995 — 1999

• University of Sydney

  Master of Commerce

  2003 — 2005

Skills

• Conversion Optimization
• Sql Data Mining
• Google Adwords
• Keyword Research
• Sem
• Google Analytics
• Yahoo Search Marketing
• Digital Strategy
• Adsense
• A/B Testing
• Search Engine Optimization (SEO)
• Lead Generation
• Customer Acquisition
• Competitive Analysis
• Search Engine Marketing (Sem)
• Database Marketing
• Marketing
• Direct Marketing
• Online Marketing
• E-Commerce
• Email Marketing
• Web Project Management
• SEO
• Web Marketing
• Online Advertising
• Display Advertising
• Web Analytics
• Business Intelligence
• Customer Relationship Management (Crm)
• Ppc
• Crm
• Website Monetization
• Marketing Strategy
• Retargeting
• Pay Per Click (Ppc)
• Mobile Marketing
• Affiliate Marketing
• Omniture
• Link Building
• Analytics