Jessica S.
Sr Manager of Customer Marketing @Eptura
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WORK HISTORY
Sr Manager of Customer Marketing @Eptura
With a proven track record in B2B marketing, I spearhead the strategic oversight of all customer marketing and communication initiatives throughout the customer lifecycle for all clients. My expertise lies in leading our customer marketing team in developing and executing innovative campaigns that drive user adoption, nurture customer relationships, and foster growth.Key Responsibilities:Customer Lifecycle Management: Oversee all marketing and communication strategies to enhance customer experience and loyalty, with a keen focus on driving innovation.User Adoption & Nurture Campaigns: Develop and implement campaigns that foster customer education, user engagement, and retention.Cross-Sell & Up-Sell Campaigns: Strategize and execute campaigns to increase revenue and customer value, including the successful launch of new products and supporting of sunsetting products.Customer Advocacy Programs: Build and maintain programs that turn satisfied customers into brand advocates, further amplifying our market presence.Change Management Initiatives: Support rebranding efforts, product feature updates, and transitions related to sunsetting and launching products, ensuring seamless customer experiences throughout these changes.My comprehensive approach to customer marketing and communications ensures that I can effectively navigate the complexities of the B2B market and deliver impactful results.
EDUCATION
University of Utah
Bachelors
Bountiful High School
High School
Weber State University
completed general requirements before transferring to the University of Utah
ABOUT JESSICA S.
With over ten years of demonstrated success in the business marketing industry, I am a…
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