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Jessica Hollifield

Senior Vice President of Sales @Viamedia

Lexington, KY, US
EMAILS
j••••••••@viamediatv.com
MOBILE NUMBERS
+18•••••••37

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WORK HISTORY

Oct 2025 — Present

Senior Vice President of Sales @Viamedia

Oversee a major segment of the company’s revenue organization across key U.S. markets, managing a team of VPs and more than 30 sellers. I specialize in building and executing growth strategies that drive revenue, strengthen client relationships, and expand market share.

EDUCATION

1999 — 2004

Eastern Kentucky University

Bachelor of Arts (BA), Public Relations

SKILLS

Web MarketingSalesforce.comMedia BuyingCopywritingDigital StrategyOnline AdvertisingGoogle AdwordsPublic RelationsB2bMedia RelationsDirect MarketingSocial MediaMarketingSemRadioSales ManagementCold CallingSEODirect MailAwesomenessB2b MarketingMobile MarketingOnline MarketingSales PresentationsMarket PlanningSocial NetworkingBrand AwarenessBrand DevelopmentSocial Media MarketingLead GenerationIntegrated MarketingNew MediaStrategic PartnershipsVideoDigital MarketingInteractive MarketingAccount ManagementPress ReleasesDigital MediaSales

ABOUT JESSICA HOLLIFIELD

Dynamic and results-driven sales executive with a proven record of leading high-performing media sales teams across diverse markets. Expert in building and executing growth strategies that drive revenue, strengthen client relationships, and accelerate market share. Recognized for developing innovative go-to-market initiatives, advancing digital product adoption, and inspiring teams to exceed performance expectations.

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