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Jessica Jobe
Sr Web Analyst @Colibri Group
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WORK HISTORY
Sr Web Analyst @Colibri Group
Leverage advanced analytical techniques and tools, such as SQL, Python, or R, to process and analyze large datasets for high-impact business insights.•Conduct comprehensive digital funnel analyses, including multi-touch attribution modeling and advanced segmentation strategies, to uncover conversion barriers.•Serve as a technical expert on Matomo and Google Analytics 4 (GA4), with hands-on experience in setting up and customizing Enhanced eCommerce tracking, advanced filters, and data layers.•Oversee the implementation of event tracking and advanced tag configurations using JavaScript and custom data layer specifications.•Maintain the accuracy and efficiency of marketing performance dashboards by implementing rigorous QA processes.Support complex debugging and troubleshooting for data inconsistencies across platforms, utilizing browser developer tools, network tab analysis, and third-party integrations.•Collaborate with cross-functional teams to ensure data governance, security, and compliance best practices are upheld.
EDUCATION
Full Sail University
Bachelor’s Degree, Marketing
SKILLS
ABOUT JESSICA JOBE
I’m a data analyst who believes in the power of clarity, storytelling, and empathy. I…
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