Jessica Jobe
Digital Marketing Data Analyst | SEO, Google Analytics
- Role
- Sr Web Analyst at Colibri Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jessica Jobe
I’m a data analyst who believes in the power of clarity, storytelling, and empathy. I…
Experience
Sr Web Analyst
Mar 2025 — Present
Leverage advanced analytical techniques and tools, such as SQL, Python, or R, to process and analyze large datasets for high-impact business insights.•Conduct comprehensive digital funnel analyses, including multi-touch attribution modeling and advanced segmentation strategies, to uncover conversion barriers.•Serve as a technical expert on Matomo and Google Analytics 4 (GA4), with hands-on experience in setting up and customizing Enhanced eCommerce tracking, advanced filters, and data layers.•Oversee the implementation of event tracking and advanced tag configurations using JavaScript and custom data layer specifications.•Maintain the accuracy and efficiency of marketing performance dashboards by implementing rigorous QA processes.Support complex debugging and troubleshooting for data inconsistencies across platforms, utilizing browser developer tools, network tab analysis, and third-party integrations.•Collaborate with cross-functional teams to ensure data governance, security, and compliance best practices are upheld.
Education
Full Sail University
Bachelor’s Degree, Marketing
2012 — 2015
Skills
- Social Media Marketing
- Publicity
- Social Networking
- Google Analytics
- Photoshop
- Wordpress
- Email Marketing
- Editing
- Online Marketing
- Web Content
- Search Engine Optimization (SEO)
- New Media
- Web Content Writing
- Marketing
- Copy Editing
- Public Relations
- Media Relations
- Social Media
- Blogging
- Press Releases
- Digital Media
- Promotions
- Writing
- Music Industry
- Copywriting
- Web Design
- Music
- Advertising
- Magazines
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.