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Jessica Fazzio
Head of Consumer Insights, Market Intelligence & Pricing @Whirlpool Corporation
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WORK HISTORY
Head of Consumer Insights, Market Intelligence & Pricing @Whirlpool Corporation
São Paulo, BR
Responsible for bridging consumer insights and market dynamics to address business needs and drive strategic growth. By integrating deep-dive research with competitive monitoring, I identify emerging opportunities and mitigate risks, while simultaneously steering robust pricing strategies and governance. My focus is to ensure that every insight is converted into measurable portfolio value, maintaining a sharp competitive edge in the fast-evolving home appliances industry.
EDUCATION
Alumni
Inglês
Bentley University
Exchange Student, Business Administration and Management, General
Colégio Vértice
High School
School of Economics, Business and Accounting at the University of São Paulo
Bachelor’s Degree, Administração
ABOUT JESSICA FAZZIO
Marketing leader with experience in Category Management, Brand Strategy & Communication, Product Innovation, Consumer Insights and Market Intelligence in FMCG and Home Appliances companies. Beyond the office, I am a passionate endurance athlete with 7 marathons completed and a personal best of 2h58. In sports and in my professional life, I apply the same mindset: high performance is the result of meticulous planning, consistent hard work, and the determination to go the extra mile.
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