Jessica Caffrey
Senior Vice President at The Link Group
- Role
- Partner at The Link Group
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Jessica Caffrey
For the last two decades, I’ve partnered with organizations to turn data into decisions.…
Experience
Partner
Apr 2025 — Present
Education
UNC Kenan-Flagler Business School
BS, Business Administration
2001 — 2005
Skills
- Quantitative Research
- Marketing Research
- Survey Design
- Market Research
- Focus Groups
- Report Writing
- Ethnography
- Market Analysis
- Brand Equity
- Data Analysis
- Segmentation
- Competitive Intelligence
- Consumer Behaviour
- Analytics
- Advertising Research
- Customer Insight
- Online Research
- Qualitative Research
- Primary Research
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